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Cover not available
Part of
Metaphor, Metonymy and Lexicogenesis
Andrew Goatly
[Human Cognitive Processing 78] 2024
► pp. 226–267

Chapter 9
Meaning change

Semantics, pragmatics, relevance and genre

Article outline
  • 9.1How and why meanings change
    • 9.1.1Movement from pragmatics towards semantics
    • 9.1.2Metaphor and metonymy as well-worn pragmatic pathways
  • 9.2Relevance theory
    • 9.2.1What is relevance? contextual effects and processing effort
    • 9.2.2Relevance Theory, metaphor and metonymy
  • 9.3Genre -relevance approach to metaphor and metonymy
    • 9.3.1Situating relevance in social and cultural contexts
    • 9.3.2Integrating Relevance Theory, schema theory and genre theory
    • 9.3.3Genre theory: Field, tenor and mode
    • 9.3.4Metonymy and metaphor in different genres
      • 9.3.4.1Risk, genre and metaphor/metonymy
      • 9.3.4.2Field and metonymic/metaphoric use and interpretation
      • 9.3.4.3Tenor, cultivating intimacy and conversational metaphor/metonymy
      • 9.3.4.4Tenor and emotional expression/suppression in different genres
        • Conversation
        • Poetry
        • Advertising
        • Public and political speech
        • Conversation, news and dysphemism, hyperbole and humour
      • 9.3.4.5Mode, textual purposes and metaphor/metonymy
      • 9.3.4.6Processing effort, cost and processing time
  • 9.4Summary of the importance of Genre-Relevance
  • Notes
This content is being prepared for publication; it may be subject to changes.
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