213030325
03
01
01
JB
John Benjamins Publishing Company
01
JB code
AIC 22 Eb
15
9789027246516
06
10.1075/aic.22
13
2024029611
DG
002
02
01
AIC
02
1877-6884
Argumentation in Context
22
01
Persuasion in Specialized Discourse
A multidisciplinary perspective
01
aic.22
01
https://benjamins.com
02
https://benjamins.com/catalog/aic.22
1
B01
Chiara Degano
Degano, Chiara
Chiara
Degano
Università degli Studi di Roma Tre
2
B01
Dora Renna
Renna, Dora
Dora
Renna
Università Ca’ Foscari – Venezia
3
B01
Francesca Santulli
Santulli, Francesca
Francesca
Santulli
Università Ca’ Foscari – Venezia
01
eng
280
ix
265
+ index
LAN015000
v.2006
CFG
2
24
JB Subject Scheme
COMM.CGEN
Communication Studies
24
JB Subject Scheme
LIN.DISC
Discourse studies
24
JB Subject Scheme
LIN.PRAG
Pragmatics
06
01
The volume aims to advance understanding of argumentative practices in different communicative contexts, with special regard for those with heightened public resonance: politics, media, and public debate in general. Furthermore, it intends to explore the linguistic aspects of argumentation, including both explicit codification, with the related issue of indicators, and the activation of implicit meanings.<br />Bringing together different paradigms to account for the relations between contextual factors and discourse realizations, the contributions articulate around three foci, placing emphasis on one or more of them: the communicative purpose within a given genre or activity type; the argumentative and linguistic features of the investigated discourses, among which prototypical patterns, argumentative styles, and implicit meanings; the assessment of argumentation quality and strategies to cope with illegitimate practices.<br />
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10
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JB code
aic.22.toc
v
vi
2
Miscellaneous
1
01
Table of contents
10
01
JB code
aic.22.lof
vii
viii
2
Miscellaneous
2
01
List of figures
10
01
JB code
aic.22.lot
ix
x
2
Miscellaneous
3
01
List of tables
10
01
JB code
aic.22.00deg
1
23
23
Chapter
4
01
Introduction. Genres and persuasion
Linguistic and argumentation perspectives
1
A01
Chiara Degano
Degano, Chiara
Chiara
Degano
University of Roma Tre
2
A01
Dora Renna
Renna, Dora
Dora
Renna
University of Ferrara
3
A01
Francesca Santulli
Santulli, Francesca
Francesca
Santulli
Ca’ Foscari University of Venice1
10
01
JB code
aic.22.01tod
24
45
22
Chapter
5
01
Chapter 1. Plural conversations about argumentation
A bibliometric and corpus analysis
1
A01
Natalija Todorovic
Todorovic, Natalija
Natalija
Todorovic
Institute of Communication and Public Policy, Università della Svizzera italiana, Lugano, Switzerland
2
A01
Benedetto Lepori
Lepori, Benedetto
Benedetto
Lepori
Institute of Communication and Public Policy, Università della Svizzera italiana, Lugano, Switzerland
3
A01
Andrea Rocci
Rocci, Andrea
Andrea
Rocci
Institute of Argumentation, Linguistics and Semiotics, Università della Svizzera italiana, Lugano, Switzerland
20
argumentation studies
20
bibliometric analysis
20
corpus analysis
20
interdisciplinarity
20
semantic content
01
Argumentation studies are an area of inquiry with important interdisciplinary appeal. As such, the word argumentation is used in communities with diverse perspectives and approaches. In this work we apply bibliometric and corpus analysis to identify the semantic content of the “scientific conversations” about argumentation on dataset containing 10,000 scientific publications. We focus on outlets of publication of those documents to map the cognitive structure of the field and use results as a seed for a linguistic analysis of discourse about argumentation in full-text documents’ relevant for each cluster. Our findings show a small common core, which however branches into distinct discussions about argumentation. Understanding these points of connection and separation is important for the field and for science in general, as they highlight mechanisms of interdisciplinarity and reveal possibilities for future interactions and developments.
10
01
JB code
aic.22.02deg
46
70
25
Chapter
6
01
Chapter 2. Establishing starting points in Editorials
An analysis of the Brexit debate in the UK
1
A01
Chiara Degano
Degano, Chiara
Chiara
Degano
University of Roma Tre
20
agreement
20
Brexit
20
editorials
20
populism
20
starting points
01
If argumentation has to have a chance of success in solving a difference of opinion, there must be a common ground between the participants, i.e. one or more objects of agreement between the parties, which can be exploited argumentatively. This chapter focuses on how starting points are established in editorials and comments, taking as a case study a corpus of UK newspaper articles on populism in the context of the 2016 referendum on Brexit. <br />The results suggest that starting points are discursively constructed either with a bona-fide intent of signalling that the receiver should accept a proposition as a starting point, or the non-bona fide purpose of mocking those who would subscribe to a given proposition. In either case, the ratified addressee typically belongs to the writer’s ‘party’, thus confirming editorials as a genre with a strong epideictic component.
10
01
JB code
aic.22.03big
71
91
21
Chapter
7
01
Chapter 3. Arguments and framing strategies in Italian public discourse about measures to contrast the Covid-19 pandemic
1
A01
Sarah Bigi
Bigi, Sarah
Sarah
Bigi
Università Cattolica del Sacro Cuore, Milano
2
A01
Giulia Grata
Grata, Giulia
Giulia
Grata
Università Cattolica del Sacro Cuore, Milano
3
A01
Paola Mosconi
Mosconi, Paola
Paola
Mosconi
Istituto di Ricerche Farmacologiche Mario Negri, IRCCS, Milano
20
COVID-19
20
framing strategies
20
practical reasoning
20
pragmatic argumentation
20
public policy communication
20
values
01
The Covid-19 pandemic has been described as a <i>creeping crisis</i>, which is a kind of crisis that develops slowly, threatens common values, and is partially or insufficiently addressed by authorities. In order for an event to appear as a “creeping crisis” citizens have to agree that it threatens common and core values. Only when this happens, a response can be organized. This study reports on arguments and framing strategies used by policy makers in Italy to define the virus and thus justify the restrictive measures meant to stop it. Attempts to persuade the population to adopt restrictive measures during the pandemic relied on pragmatic argumentation, in which values such as ‘life’, ‘health’ and ‘essential’ played a significant role.
10
01
JB code
aic.22.04nik
92
110
19
Chapter
8
01
Chapter 4. Press releases of COVID-19 vaccine manufacturers
A critical view on promotion techniques
1
A01
Jekaterina Nikitina
Nikitina, Jekaterina
Jekaterina
Nikitina
University of Milan “La Statale”
20
boilerplate description
20
citation
20
manipulation
20
persuasion
20
press release
20
promotion
01
Press releases dedicated to the creation of a new vaccine draw on a complex weave of information and promotion, including at times also elements of manipulation. This discourse-analytical study explores the recurrent motifs and arguments in a corpus of English-language press releases of three leading vaccine-manufacturers – AstraZeneca, Moderna and Gamaleya-RDIF in the period directly preceding the launch of active vaccination campaigns. The study applies the framework of (critical) discourse analysis with insights from argumentation theory and rhetoric. Two moves of the press release are compared: boilerplate descriptions, performing a mixed informative-promotional function, and citations, to which an explicitly promotional role is attributed. The findings identify a number of common leitmotifs with a partial overlap between boilerplates and citations, especially concerning the safety issue. The latter is explicitly mentioned only in citations, i.e. with reduced accountability for the company. Boilerplates explore enthymemes for persuasive and argumentative purposes to convince the audience of the vaccine validity. Moderna and AstraZeneca use convergent techniques of persuasive argumentation, whereas RDIF at times glides towards argumentative fallacies and manipulative strategies.
10
01
JB code
aic.22.05cat
111
133
23
Chapter
9
01
Chapter 5. Legitimation in contested industries
The role of argumentation
1
A01
Paola Catenaccio
Catenaccio, Paola
Paola
Catenaccio
University of Milan “La Statale”
20
corporate discourse
20
deliberation
20
legitimacy
20
prototypical argumentative patterns
20
sustainability
01
In order to be permitted to carry out their operations, companies need to be perceived as legitimate. Legitimacy is awarded as a result of a deliberation process whereby the members of a society come to agree that a company’s operations can be considered beneficial (or at least not harmful) both in principle and in practice. For companies operating in contested industries, such as mining and agri-biotechnologies, gaining, and maintaining, a ‘social licence’ to operate can be problematic, and requires extensive engagement in discursively mediated legitimation practices of an argumentative nature. This chapter seeks to identify the prototypical argumentative patterns deployed in these industries in the service of corporate legitimation, concluding that they rely on varieties of pragmatic argumentation based on strong sustainability-framed objects of agreement to which are applied inferential processes ultimately resting on the <i>locus</i> from final/instrumental cause.
10
01
JB code
aic.22.06bra
134
152
19
Chapter
10
01
Chapter 6. Argumentative style in international adoption dossiers
1
A01
Emanuele Brambilla
Brambilla, Emanuele
Emanuele
Brambilla
University of Trieste
20
argumentation structure
20
argumentative style
20
international adoption dossier (IAD)
20
prospective adoptive parents (PAPs)
01
Drawing on recent developments in Pragma-dialectics, this paper explores argumentation in a corpus of international adoption dossiers (IADs) issued by an Italian adoption agency facilitating adoptions from India. A collection of all the documents required by the native country of the adopted child, the IAD has an argumentative nature, as it aims at persuading Indian authorities to approve adoption. The study reveals that it is characterised by a coordinative argumentation structure and a hybrid argumentative style. This “combination” of detached and engaged styles is prototypical of the communicative activity type at issue, as it is functional to radiating objectivity and commitment alike, with a view to enhancing the acceptability of the standpoint concerning the eligibility of Italian prospective adoptive parents.
10
01
JB code
aic.22.07mit
153
168
16
Chapter
11
01
Chapter 7. Persuasion and critical-theoretical thought
1
A01
Mena Mitrano
Mitrano, Mena
Mena
Mitrano
Ca’ Foscari University of Venice
20
care of the self
20
Eve Kosofky Sedgwick
20
hermeneutics of suspicion
20
Jane Austen
20
Michel Foucault
20
paranoid inquiry
20
persuasion
20
truth
01
Literary scholars have increasingly moved away from the hermeneutics of suspicion, on the ground that this once-dominant axis of reflection uniting Nietzsche, Marx, and Freud and culminating with deconstruction and poststructuralism, has been reduced to an ineffectual set of standardized rhetorical gestures with the sole purpose of debunking and demystifying (R. Felski 2015; R. Felski and E. Anker 2017). In such a postcritical climate, this article explores the link between persuasion and the pursuit of knowledge in the Humanities through three theoretically charged close readings (Jane Austen, Michel Foucault, Eve K. Sedgwick). Discussion takes its cue from the implications of persuasion as a rhetorical tenet and goes on to trace its transformation, first in connection with the rise of discourse, and secondly in connection with the ethical turn in critical inquiry. Ultimately, the article suggests that the traditional tension between truth and persuasion has taken on new life in the polarity of the cognitive and the affective dimensions of knowledge.
10
01
JB code
aic.22.08tuc
169
188
20
Chapter
12
01
Chapter 8. Argumentation and the “interaction of minds” in text
The case of discourse on art
1
A01
Paul Tucker
Tucker, Paul
Paul
Tucker
(formerly) University of Florence, Italy
20
argumentation
20
cognition
20
discourse
20
discourse on art
20
interaction
20
predication
20
speech act
20
text
01
Whereas current theories stress argumentation’s interactional character and function, this chapter emphasizes its cognitive motivation and textual realization. Text itself will be understood as the record of a course of verbally mediated and interactionally negotiated cognitive explication, focused on some individual entity and progressively elaborated through the intertwining of two orders of speech act – one pragmatically endowing propositions with illocutionary force <i>and</i> cognitive intent, the other positing certain logico-rhetorical relations between them and thereby binding them into discursive coherence. The chapter will concentrate on discourse on visual art, as text typically aiming to explicate individual artworks or collections of such. Examples in English, Italian and French dating from the seventeenth century to the present will show how the same cognitive and communicative strategies are played out in different languages and periods.
10
01
JB code
aic.22.09ron
189
210
22
Chapter
13
01
Chapter 9. Argumentation in scientific discourse
A pragma-dialectical pilot study
1
A01
Tiziana Roncoroni
Roncoroni, Tiziana
Tiziana
Roncoroni
University of Bergamo
20
analysis of argumentation
20
German scientific papers
20
indirect argumentation
20
Italian scientific papers
20
pragma-dialectics
20
prototypical argumentative patterns
20
scientific discourse
01
This pilot study investigated scientific argumentation from a pragma-dialectical methodological approach with the aim of characterizing possible prototypical argumentative patterns by reconstructing argumentation structures, and identifying and analyzing the standpoints, arguments, starting points, and strategies. The results corroborated the findings of previous studies regarding the complexity of standpoints, structures, and patterns, the dialogical nature attained by advancing doubts and criticism, and the important role of exploratory argumentation (comparing and evaluating options). New insights also emerged: Causal argumentation appeared to play a more pervasive role than was previously assumed, which was supported by different subtypes of argument schemes. Furthermore, scientific argumentation proved to be indirect but strong, with standpoints that were not predominantly descriptive, and weighing was used strategically.
10
01
JB code
aic.22.10giu
211
231
21
Chapter
14
01
Chapter 10. Teaching to manage implicit linguistic meanings
The state of the art and future perspectives
1
A01
Giulia Giunta
Giunta, Giulia
Giulia
Giunta
Università di Roma Tre
2
A01
Edoardo Lombardi Vallauri
Lombardi Vallauri, Edoardo
Edoardo
Lombardi Vallauri
Università di Roma Tre
20
education on public communication
20
manipulation through implicitness
20
online resources
20
teaching critical attention
20
TV platforms
01
Conveying information implicitly can reduce epistemic vigilance and critical attention. Commercial advertising and political propaganda often exploit this property of linguistic implicitness to covertly convey questionable content, leading to the manipulation of their audience. This highlights the necessity of educating individuals to recognize implicit content and to critically engage with it, a practice that has not been sufficiently emphasized thus far. The paper provides a survey of (i) the primary theoretical and experimental studies on the subject and (ii) some educational resources and materials currently available to the public in Europe, aimed at enhancing awareness regarding the cognitive and social ramifications of implicit information transmission, particularly through the media. The paper also offers (iii) specific didactic proposals based on the authors’ research and teaching experiences.
10
01
JB code
aic.22.11cha
232
247
16
Chapter
15
01
Chapter 11. Bentham on rhetoric
The misuse of fallacies
1
A01
Ross Charnock
Charnock, Ross
Ross
Charnock
University of Paris / University of Torino
20
argumentation
20
atomist
20
authority
20
Bentham
20
fallacies
20
holistic
20
reinterpretation
01
Bentham’s “Book of Fallacies” (1824) presents itself as a form of rhetorical self-defence. The author insists that the fallacies are invariably used as counter-arguments, blocking political reform and preventing social progress. He claims that the use of such paralogical techniques is a sure sign of corruption. However, he denies the efficacy of such rhetorical arguments, insisting that only the weak-minded and ignorant are likely to be persuaded. A comparison of the “Book of Fallacies” with his “Anarchical Fallacies” shows that his own preferred mode of argument is analytic and atomist rather than rhetorical. <br />Bentham expressed radical views on contentious subjects of public importance. His proposals are still widely discussed in academic circles, but were rarely taken up by posterity. His wholesale denunciation of rhetoric in all its forms may appear irrational; however, if he believed that his ideas were rejected for purely fallacious reasons, then his attitude may be explained as a reluctant recognition of the power of rhetoric over reason.
10
01
JB code
aic.22.12wer
248
264
17
Chapter
16
01
Chapter 12. Engaging conspiracy theories
Reducing the anti-persuasive effects of persuasion
1
A01
Tom Werner
Werner, Tom
Tom
Werner
Carnegie Mellon University
20
basic acts
20
closed and open systems
20
conspiracy theories
20
dialogue games
20
polarity and non-polarity questions
20
practical linguistics
20
transformations
20
unbestimmtheitsstellen
01
To encounter a conspiracy theory is to enter a dark world where normal rules do not apply. To reason with an upholder of that theory is to come against a force-field which intensifies at every push, rendering ordinary persuasive strategies counter-productive. In place of such strategies, I appeal to the underlying linguistic structure of moves in a language game as providing a way out from the closed system of a conspiracy theory. This approach constitutes an application of what may be called practical linguistics.
10
01
JB code
aic.22.index
265
268
4
Miscellaneous
17
01
Index
02
JBENJAMINS
John Benjamins Publishing Company
01
John Benjamins Publishing Company
Amsterdam/Philadelphia
NL
02
November 2024
20241115
2024
John Benjamins B.V.
02
WORLD
13
15
9789027215901
01
JB
3
John Benjamins e-Platform
03
jbe-platform.com
09
WORLD
10
20241115
01
00
125.00
EUR
R
01
00
105.00
GBP
Z
01
gen
00
163.00
USD
S
868030324
03
01
01
JB
John Benjamins Publishing Company
01
JB code
AIC 22 Hb
15
9789027215901
13
2024029610
BB
01
AIC
02
1877-6884
Argumentation in Context
22
01
Persuasion in Specialized Discourse
A multidisciplinary perspective
01
aic.22
01
https://benjamins.com
02
https://benjamins.com/catalog/aic.22
1
B01
Chiara Degano
Degano, Chiara
Chiara
Degano
Università degli Studi di Roma Tre
2
B01
Dora Renna
Renna, Dora
Dora
Renna
Università Ca’ Foscari – Venezia
3
B01
Francesca Santulli
Santulli, Francesca
Francesca
Santulli
Università Ca’ Foscari – Venezia
01
eng
280
ix
265
+ index
LAN015000
v.2006
CFG
2
24
JB Subject Scheme
COMM.CGEN
Communication Studies
24
JB Subject Scheme
LIN.DISC
Discourse studies
24
JB Subject Scheme
LIN.PRAG
Pragmatics
06
01
The volume aims to advance understanding of argumentative practices in different communicative contexts, with special regard for those with heightened public resonance: politics, media, and public debate in general. Furthermore, it intends to explore the linguistic aspects of argumentation, including both explicit codification, with the related issue of indicators, and the activation of implicit meanings.<br />Bringing together different paradigms to account for the relations between contextual factors and discourse realizations, the contributions articulate around three foci, placing emphasis on one or more of them: the communicative purpose within a given genre or activity type; the argumentative and linguistic features of the investigated discourses, among which prototypical patterns, argumentative styles, and implicit meanings; the assessment of argumentation quality and strategies to cope with illegitimate practices.<br />
04
09
01
https://benjamins.com/covers/475/aic.22.png
04
03
01
https://benjamins.com/covers/475_jpg/9789027215901.jpg
04
03
01
https://benjamins.com/covers/475_tif/9789027215901.tif
06
09
01
https://benjamins.com/covers/1200_front/aic.22.hb.png
07
09
01
https://benjamins.com/covers/125/aic.22.png
25
09
01
https://benjamins.com/covers/1200_back/aic.22.hb.png
27
09
01
https://benjamins.com/covers/3d_web/aic.22.hb.png
10
01
JB code
aic.22.toc
v
vi
2
Miscellaneous
1
01
Table of contents
10
01
JB code
aic.22.lof
vii
viii
2
Miscellaneous
2
01
List of figures
10
01
JB code
aic.22.lot
ix
x
2
Miscellaneous
3
01
List of tables
10
01
JB code
aic.22.00deg
1
23
23
Chapter
4
01
Introduction. Genres and persuasion
Linguistic and argumentation perspectives
1
A01
Chiara Degano
Degano, Chiara
Chiara
Degano
University of Roma Tre
2
A01
Dora Renna
Renna, Dora
Dora
Renna
University of Ferrara
3
A01
Francesca Santulli
Santulli, Francesca
Francesca
Santulli
Ca’ Foscari University of Venice1
10
01
JB code
aic.22.01tod
24
45
22
Chapter
5
01
Chapter 1. Plural conversations about argumentation
A bibliometric and corpus analysis
1
A01
Natalija Todorovic
Todorovic, Natalija
Natalija
Todorovic
Institute of Communication and Public Policy, Università della Svizzera italiana, Lugano, Switzerland
2
A01
Benedetto Lepori
Lepori, Benedetto
Benedetto
Lepori
Institute of Communication and Public Policy, Università della Svizzera italiana, Lugano, Switzerland
3
A01
Andrea Rocci
Rocci, Andrea
Andrea
Rocci
Institute of Argumentation, Linguistics and Semiotics, Università della Svizzera italiana, Lugano, Switzerland
20
argumentation studies
20
bibliometric analysis
20
corpus analysis
20
interdisciplinarity
20
semantic content
01
Argumentation studies are an area of inquiry with important interdisciplinary appeal. As such, the word argumentation is used in communities with diverse perspectives and approaches. In this work we apply bibliometric and corpus analysis to identify the semantic content of the “scientific conversations” about argumentation on dataset containing 10,000 scientific publications. We focus on outlets of publication of those documents to map the cognitive structure of the field and use results as a seed for a linguistic analysis of discourse about argumentation in full-text documents’ relevant for each cluster. Our findings show a small common core, which however branches into distinct discussions about argumentation. Understanding these points of connection and separation is important for the field and for science in general, as they highlight mechanisms of interdisciplinarity and reveal possibilities for future interactions and developments.
10
01
JB code
aic.22.02deg
46
70
25
Chapter
6
01
Chapter 2. Establishing starting points in Editorials
An analysis of the Brexit debate in the UK
1
A01
Chiara Degano
Degano, Chiara
Chiara
Degano
University of Roma Tre
20
agreement
20
Brexit
20
editorials
20
populism
20
starting points
01
If argumentation has to have a chance of success in solving a difference of opinion, there must be a common ground between the participants, i.e. one or more objects of agreement between the parties, which can be exploited argumentatively. This chapter focuses on how starting points are established in editorials and comments, taking as a case study a corpus of UK newspaper articles on populism in the context of the 2016 referendum on Brexit. <br />The results suggest that starting points are discursively constructed either with a bona-fide intent of signalling that the receiver should accept a proposition as a starting point, or the non-bona fide purpose of mocking those who would subscribe to a given proposition. In either case, the ratified addressee typically belongs to the writer’s ‘party’, thus confirming editorials as a genre with a strong epideictic component.
10
01
JB code
aic.22.03big
71
91
21
Chapter
7
01
Chapter 3. Arguments and framing strategies in Italian public discourse about measures to contrast the Covid-19 pandemic
1
A01
Sarah Bigi
Bigi, Sarah
Sarah
Bigi
Università Cattolica del Sacro Cuore, Milano
2
A01
Giulia Grata
Grata, Giulia
Giulia
Grata
Università Cattolica del Sacro Cuore, Milano
3
A01
Paola Mosconi
Mosconi, Paola
Paola
Mosconi
Istituto di Ricerche Farmacologiche Mario Negri, IRCCS, Milano
20
COVID-19
20
framing strategies
20
practical reasoning
20
pragmatic argumentation
20
public policy communication
20
values
01
The Covid-19 pandemic has been described as a <i>creeping crisis</i>, which is a kind of crisis that develops slowly, threatens common values, and is partially or insufficiently addressed by authorities. In order for an event to appear as a “creeping crisis” citizens have to agree that it threatens common and core values. Only when this happens, a response can be organized. This study reports on arguments and framing strategies used by policy makers in Italy to define the virus and thus justify the restrictive measures meant to stop it. Attempts to persuade the population to adopt restrictive measures during the pandemic relied on pragmatic argumentation, in which values such as ‘life’, ‘health’ and ‘essential’ played a significant role.
10
01
JB code
aic.22.04nik
92
110
19
Chapter
8
01
Chapter 4. Press releases of COVID-19 vaccine manufacturers
A critical view on promotion techniques
1
A01
Jekaterina Nikitina
Nikitina, Jekaterina
Jekaterina
Nikitina
University of Milan “La Statale”
20
boilerplate description
20
citation
20
manipulation
20
persuasion
20
press release
20
promotion
01
Press releases dedicated to the creation of a new vaccine draw on a complex weave of information and promotion, including at times also elements of manipulation. This discourse-analytical study explores the recurrent motifs and arguments in a corpus of English-language press releases of three leading vaccine-manufacturers – AstraZeneca, Moderna and Gamaleya-RDIF in the period directly preceding the launch of active vaccination campaigns. The study applies the framework of (critical) discourse analysis with insights from argumentation theory and rhetoric. Two moves of the press release are compared: boilerplate descriptions, performing a mixed informative-promotional function, and citations, to which an explicitly promotional role is attributed. The findings identify a number of common leitmotifs with a partial overlap between boilerplates and citations, especially concerning the safety issue. The latter is explicitly mentioned only in citations, i.e. with reduced accountability for the company. Boilerplates explore enthymemes for persuasive and argumentative purposes to convince the audience of the vaccine validity. Moderna and AstraZeneca use convergent techniques of persuasive argumentation, whereas RDIF at times glides towards argumentative fallacies and manipulative strategies.
10
01
JB code
aic.22.05cat
111
133
23
Chapter
9
01
Chapter 5. Legitimation in contested industries
The role of argumentation
1
A01
Paola Catenaccio
Catenaccio, Paola
Paola
Catenaccio
University of Milan “La Statale”
20
corporate discourse
20
deliberation
20
legitimacy
20
prototypical argumentative patterns
20
sustainability
01
In order to be permitted to carry out their operations, companies need to be perceived as legitimate. Legitimacy is awarded as a result of a deliberation process whereby the members of a society come to agree that a company’s operations can be considered beneficial (or at least not harmful) both in principle and in practice. For companies operating in contested industries, such as mining and agri-biotechnologies, gaining, and maintaining, a ‘social licence’ to operate can be problematic, and requires extensive engagement in discursively mediated legitimation practices of an argumentative nature. This chapter seeks to identify the prototypical argumentative patterns deployed in these industries in the service of corporate legitimation, concluding that they rely on varieties of pragmatic argumentation based on strong sustainability-framed objects of agreement to which are applied inferential processes ultimately resting on the <i>locus</i> from final/instrumental cause.
10
01
JB code
aic.22.06bra
134
152
19
Chapter
10
01
Chapter 6. Argumentative style in international adoption dossiers
1
A01
Emanuele Brambilla
Brambilla, Emanuele
Emanuele
Brambilla
University of Trieste
20
argumentation structure
20
argumentative style
20
international adoption dossier (IAD)
20
prospective adoptive parents (PAPs)
01
Drawing on recent developments in Pragma-dialectics, this paper explores argumentation in a corpus of international adoption dossiers (IADs) issued by an Italian adoption agency facilitating adoptions from India. A collection of all the documents required by the native country of the adopted child, the IAD has an argumentative nature, as it aims at persuading Indian authorities to approve adoption. The study reveals that it is characterised by a coordinative argumentation structure and a hybrid argumentative style. This “combination” of detached and engaged styles is prototypical of the communicative activity type at issue, as it is functional to radiating objectivity and commitment alike, with a view to enhancing the acceptability of the standpoint concerning the eligibility of Italian prospective adoptive parents.
10
01
JB code
aic.22.07mit
153
168
16
Chapter
11
01
Chapter 7. Persuasion and critical-theoretical thought
1
A01
Mena Mitrano
Mitrano, Mena
Mena
Mitrano
Ca’ Foscari University of Venice
20
care of the self
20
Eve Kosofky Sedgwick
20
hermeneutics of suspicion
20
Jane Austen
20
Michel Foucault
20
paranoid inquiry
20
persuasion
20
truth
01
Literary scholars have increasingly moved away from the hermeneutics of suspicion, on the ground that this once-dominant axis of reflection uniting Nietzsche, Marx, and Freud and culminating with deconstruction and poststructuralism, has been reduced to an ineffectual set of standardized rhetorical gestures with the sole purpose of debunking and demystifying (R. Felski 2015; R. Felski and E. Anker 2017). In such a postcritical climate, this article explores the link between persuasion and the pursuit of knowledge in the Humanities through three theoretically charged close readings (Jane Austen, Michel Foucault, Eve K. Sedgwick). Discussion takes its cue from the implications of persuasion as a rhetorical tenet and goes on to trace its transformation, first in connection with the rise of discourse, and secondly in connection with the ethical turn in critical inquiry. Ultimately, the article suggests that the traditional tension between truth and persuasion has taken on new life in the polarity of the cognitive and the affective dimensions of knowledge.
10
01
JB code
aic.22.08tuc
169
188
20
Chapter
12
01
Chapter 8. Argumentation and the “interaction of minds” in text
The case of discourse on art
1
A01
Paul Tucker
Tucker, Paul
Paul
Tucker
(formerly) University of Florence, Italy
20
argumentation
20
cognition
20
discourse
20
discourse on art
20
interaction
20
predication
20
speech act
20
text
01
Whereas current theories stress argumentation’s interactional character and function, this chapter emphasizes its cognitive motivation and textual realization. Text itself will be understood as the record of a course of verbally mediated and interactionally negotiated cognitive explication, focused on some individual entity and progressively elaborated through the intertwining of two orders of speech act – one pragmatically endowing propositions with illocutionary force <i>and</i> cognitive intent, the other positing certain logico-rhetorical relations between them and thereby binding them into discursive coherence. The chapter will concentrate on discourse on visual art, as text typically aiming to explicate individual artworks or collections of such. Examples in English, Italian and French dating from the seventeenth century to the present will show how the same cognitive and communicative strategies are played out in different languages and periods.
10
01
JB code
aic.22.09ron
189
210
22
Chapter
13
01
Chapter 9. Argumentation in scientific discourse
A pragma-dialectical pilot study
1
A01
Tiziana Roncoroni
Roncoroni, Tiziana
Tiziana
Roncoroni
University of Bergamo
20
analysis of argumentation
20
German scientific papers
20
indirect argumentation
20
Italian scientific papers
20
pragma-dialectics
20
prototypical argumentative patterns
20
scientific discourse
01
This pilot study investigated scientific argumentation from a pragma-dialectical methodological approach with the aim of characterizing possible prototypical argumentative patterns by reconstructing argumentation structures, and identifying and analyzing the standpoints, arguments, starting points, and strategies. The results corroborated the findings of previous studies regarding the complexity of standpoints, structures, and patterns, the dialogical nature attained by advancing doubts and criticism, and the important role of exploratory argumentation (comparing and evaluating options). New insights also emerged: Causal argumentation appeared to play a more pervasive role than was previously assumed, which was supported by different subtypes of argument schemes. Furthermore, scientific argumentation proved to be indirect but strong, with standpoints that were not predominantly descriptive, and weighing was used strategically.
10
01
JB code
aic.22.10giu
211
231
21
Chapter
14
01
Chapter 10. Teaching to manage implicit linguistic meanings
The state of the art and future perspectives
1
A01
Giulia Giunta
Giunta, Giulia
Giulia
Giunta
Università di Roma Tre
2
A01
Edoardo Lombardi Vallauri
Lombardi Vallauri, Edoardo
Edoardo
Lombardi Vallauri
Università di Roma Tre
20
education on public communication
20
manipulation through implicitness
20
online resources
20
teaching critical attention
20
TV platforms
01
Conveying information implicitly can reduce epistemic vigilance and critical attention. Commercial advertising and political propaganda often exploit this property of linguistic implicitness to covertly convey questionable content, leading to the manipulation of their audience. This highlights the necessity of educating individuals to recognize implicit content and to critically engage with it, a practice that has not been sufficiently emphasized thus far. The paper provides a survey of (i) the primary theoretical and experimental studies on the subject and (ii) some educational resources and materials currently available to the public in Europe, aimed at enhancing awareness regarding the cognitive and social ramifications of implicit information transmission, particularly through the media. The paper also offers (iii) specific didactic proposals based on the authors’ research and teaching experiences.
10
01
JB code
aic.22.11cha
232
247
16
Chapter
15
01
Chapter 11. Bentham on rhetoric
The misuse of fallacies
1
A01
Ross Charnock
Charnock, Ross
Ross
Charnock
University of Paris / University of Torino
20
argumentation
20
atomist
20
authority
20
Bentham
20
fallacies
20
holistic
20
reinterpretation
01
Bentham’s “Book of Fallacies” (1824) presents itself as a form of rhetorical self-defence. The author insists that the fallacies are invariably used as counter-arguments, blocking political reform and preventing social progress. He claims that the use of such paralogical techniques is a sure sign of corruption. However, he denies the efficacy of such rhetorical arguments, insisting that only the weak-minded and ignorant are likely to be persuaded. A comparison of the “Book of Fallacies” with his “Anarchical Fallacies” shows that his own preferred mode of argument is analytic and atomist rather than rhetorical. <br />Bentham expressed radical views on contentious subjects of public importance. His proposals are still widely discussed in academic circles, but were rarely taken up by posterity. His wholesale denunciation of rhetoric in all its forms may appear irrational; however, if he believed that his ideas were rejected for purely fallacious reasons, then his attitude may be explained as a reluctant recognition of the power of rhetoric over reason.
10
01
JB code
aic.22.12wer
248
264
17
Chapter
16
01
Chapter 12. Engaging conspiracy theories
Reducing the anti-persuasive effects of persuasion
1
A01
Tom Werner
Werner, Tom
Tom
Werner
Carnegie Mellon University
20
basic acts
20
closed and open systems
20
conspiracy theories
20
dialogue games
20
polarity and non-polarity questions
20
practical linguistics
20
transformations
20
unbestimmtheitsstellen
01
To encounter a conspiracy theory is to enter a dark world where normal rules do not apply. To reason with an upholder of that theory is to come against a force-field which intensifies at every push, rendering ordinary persuasive strategies counter-productive. In place of such strategies, I appeal to the underlying linguistic structure of moves in a language game as providing a way out from the closed system of a conspiracy theory. This approach constitutes an application of what may be called practical linguistics.
10
01
JB code
aic.22.index
265
268
4
Miscellaneous
17
01
Index
02
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