478029809 03 01 01 JB John Benjamins Publishing Company 01 JB code P&bns 348 Eb 15 9789027246455 06 10.1075/pbns.348 13 2024033299 DG 002 02 01 P&bns 02 0922-842X Pragmatics & Beyond New Series 348 01 pbns.348 01 https://benjamins.com 02 https://benjamins.com/catalog/pbns.348 1 B01 Martin Luginbühl Luginbühl, Martin Martin Luginbühl University of Basel 2 B01 Jan Georg Schneider Schneider, Jan Georg Jan Georg Schneider Jan Georg Schneider University of Kaiserslautern-Landau (RPTU) 01 eng 315 vi 303 + index LAN009030 v.2006 CFG 2 24 JB Subject Scheme COMM.CGEN Communication Studies 24 JB Subject Scheme LIN.DISC Discourse studies 24 JB Subject Scheme LIN.PRAG Pragmatics 06 01 The book explores the multifaceted nature of media and communication by challenging traditional views that consider media solely as technical infrastructures for transmitting information. Instead, it focuses on mediality as an empirically relevant concept and proposes to understand media as socially constituted semiotic procedures that shape and are shaped by communicative practices. The book is structured around this central idea, with four main sections.<br />Part I examines digital environments, analyzing the interplay between multimodal approaches and mediality through case studies such as digital learning platforms and Zoom seminars. Part II focuses on journalistic procedures, investigating how media shapes political debates and news presentation on platforms like Instagram. Part III delves into embodied processes, particularly the role of the body movements and gestures in communication, illustrated through analyses of yoga tutorials and family dinner conversations. Part IV combines diverse semiotic and medial resources, with studies on historical data interpretation and virtual reality gaming practices. The book aims to provide a comprehensive understanding of the role of different media in constituting meaning and shaping social interactions. 04 09 01 https://benjamins.com/covers/475/pbns.348.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027215970.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027215970.tif 06 09 01 https://benjamins.com/covers/1200_front/pbns.348.hb.png 07 09 01 https://benjamins.com/covers/125/pbns.348.png 25 09 01 https://benjamins.com/covers/1200_back/pbns.348.hb.png 27 09 01 https://benjamins.com/covers/3d_web/pbns.348.hb.png 10 01 JB code pbns.348.toc v vi 2 Miscellaneous 1 10 01 JB code pbns.348.01lug 1 13 13 Chapter 2 1 A01 Martin Luginbühl Luginbühl, Martin Martin Luginbühl University of Basel 2 A01 Jan Georg Schneider Schneider, Jan Georg Jan Georg Schneider University of Kaiserslautern-Landau 10 01 JB code pbns.348.s1 15 1 Section header 3 10 01 JB code pbns.348.02wil 16 39 24 Chapter 4 1 A01 Janina Wildfeuer Wildfeuer, Janina Janina Wildfeuer University of Groningen 20 canvas 20 materiality 20 mediality 20 medium 20 multimodality 20 semiotic mode 01 This contribution adds a multimodal perspective to the notions of medium and mediality in the context of media linguistics and critically reflects upon their conceptualisations as ‘technical infrastructures’ and/or ‘socially constituted semiotic procedures’. By critically assessing the different understandings of medium in media linguistics and multimodality research, it will point out advantages and disadvantages of each concept. In a second step, the definitions will be applied to practical examples of current media artifacts, i.e., a graphic novel and a digital learning environment. The application will demonstrate the need for a clear distinction between various levels of description for both semiotic modes as well as media. 10 01 JB code pbns.348.03sch 40 65 26 Chapter 5 1 A01 Peter Schildhauer Schildhauer, Peter Peter Schildhauer University of Bielefeld 2 A01 Alexander Brock Brock, Alexander Alexander Brock University of Halle 20 affordances 20 communication form 20 format 20 genre 20 negotiation 20 video conferencing 01 This article suggests a conceptual framework which can be used to trace the negotiation of media procedures. For this purpose, we extend a model of <i>communication form</i> (Brock and Schildhauer 2017) by incorporating the component <i>format</i> as the place where the use of medial affordances and genre patterns is negotiated for specific, situated use in a given community. We argue that these negotiation process can be described along the dimensions of scope, explicitness as well as emergence and provide a micro-analysis of various sequences of a <i>Zoom</i> seminar session to provide some empirical grounding for our considerations. The analysis illustrates various combinations of the dimensions suggested. Thus, it not only provides fresh insights into how participants negotiate media procedures <i>in situ</i>, but also substantiates the models of <i>communication form</i> and <i>format</i> empirically. 10 01 JB code pbns.348.s2 67 1 Section header 6 10 01 JB code pbns.348.04lug 68 97 30 Chapter 7 1 A01 Martin Luginbühl Luginbühl, Martin Martin Luginbühl University of Basel 2 A01 Jan Georg Schneider Schneider, Jan Georg Jan Georg Schneider University of Kaiserslautern-Landau 01 This article examines how the medium TV shaped the first presidential and the vice presidential debate in the 2020 US election. We will argue that different dimensions of human communication, like medium and semiotic modes, interact and that therefore the use of semiotic modes like spoken language, moving images or movements of body parts is shaped by the medial procedure from the outset. Media are therefore more than just technical infrastructures in a narrow sense, they include the constitution of signs, including their materiality and processuality. The article will illustrate corresponding media procedures and their interdependence with semiotic modes, analyzing selected sequences of the two debates. The analysis will show how structural aspects of the medium shape aspects of the conversation (turn-taking, topic management etc.), of the use of the body (gestures, gaze), and of camera work (split screen, switched screen). In a last section, we will relate our findings to the conceptualization of ‘medium’ and ‘canvas’ by Bateman et al. (2017). 10 01 JB code pbns.348.05alb 98 123 26 Chapter 8 1 A01 Georg Albert Albert, Georg Georg Albert University of Koblenz-Landau 20 camera work 20 gaze 20 multimodality 20 participation roles 20 political talk show 20 sequential analysis 20 turn-taking 01 The study at hand is part of a research project dedicated to the topic management in a political talk show. Here, the focus is on the talk show host’s activities resulting from her role-specific tasks within the show. The detailed analysis is dedicated to her presentations of pre-produced film clips as part of the show. Data samples are taken from a corpus of 19 editions of the German <i>Anne Will</i> show. The video samples and corresponding transcripts have been closely analysed with special regard to sequential organisation and the concurrence of verbal and non-verbal expressions. The observed interactions reflect their medial context, which, reciprocally, is also the result of the participants’ practices: It is only within the medial context of a political TV discussion that film clips need to be introduced during the ongoing conversation and, at the same time, can be utilized to moderate between distinct participant groups. 10 01 JB code pbns.348.06pfu 124 155 32 Chapter 9 1 A01 Daniel Pfurtscheller Pfurtscheller, Daniel Daniel Pfurtscheller University of Innsbruck 20 algorithmic curation 20 digital media 20 internet linguistics 20 intertextuality 20 media sameness 20 multimodality 20 news content 20 temporality 20 user practices 20 visual design 01 Digital platforms are increasingly defining the way media content looks and is experienced. In this paper, I use Schneider and Luginbühl’s (2020) notion of medial shaping to analyze the presentation of news on Instagram. My aim is to show how the mediality of digital platforms leads to a convergence of digital news in terms of its linguistic structure and multimodal design. To further the specific factors within digital mediality that make such shaping processes possible, I will also examine the metaphorical concept of platforms. Using three German-language news sites as examples, my qualitative analysis explores how the characteristics of the platform lead to a homo­geneity of media communication. I approach Instagram as a designed space that I examine in terms of spatiality, temporality, and intertextuality. My analysis of digital medialty shows how the technological capabilities and design features of Instagram shapes the presentation of news on a linguistic and visual level but also how media practitioners strive to creatively utilize the given platform templates for their own communicative purposes. 10 01 JB code pbns.348.s3 157 1 Section header 10 10 01 JB code pbns.348.07lad 158 187 30 Chapter 11 1 A01 Silva H. Ladewig Ladewig, Silva H. Silva H. Ladewig Georg-August Universität Göttingen 2 A01 Dorothea Horst Horst, Dorothea Dorothea Horst Wissenschaftszentrum Berlin für Sozialforschung 20 audiovisuals 20 embodied experience 20 meaning-making 20 mediality 20 multimodal metaphor 20 semiosis 01 The paper puts forward an integrated perspective on how meaning emerges in communicative media contexts. We bring together linguistics and film studies to show how semiotic resources interact with their situated media context. To ground our conceptual argument, we bring into dialogue Jan-Georg Schneider’s processual understanding of media as procedures with Sybille Krämer’s media-philosophical view on media and Helmuth Plessner’s philosophical anthropological thinking of human behavior. Using the example of a yoga tutorial that teaches the cross-legged seat, we illustrate that the bodily experiences which are central to adopting the pose are mediated through the interplay of multimodal metaphors and the qualitatively felt staging of the video. As a result, media turn out as processes in which deliberate meaning-making and non-discursive sense-making go hand in hand. 10 01 JB code pbns.348.08mor 188 217 30 Chapter 12 1 A01 Aliyah Morgenstern Morgenstern, Aliyah Aliyah Morgenstern Sorbonne Nouvelle University 20 co-activity 20 communicative actions 20 French family dinners 20 inter-languaging 20 language socialization 20 languaging 20 multimedial procedures 20 multimodality 20 multiparty interactions 01 In this paper we present a multimodal multimedial approach to multiparty interactions through the analysis of French family dinners in which child and adult participants are engaged in the activities of eating and interacting. The term multimodality is used to refer to the variety of semiotic resources (gesture, speech, facial expressions, gaze) engaged in <i>languaging</i> (Linell 2009), and multimediality to refer to the media used in context to construct meaning (such as communicative manipulative actions/<i>languaging</i>). Our aim is to capture the multiple deployments of the embodied behaviors of dinner participants, and children’s progressive socialization to multiactivity. We show how family members collaboratively manage the accomplishments of multiple streams of activity and coordinate their temporal organizations through the embodied performances of eating and interacting (Goodwin 1984). The families consist of two adults and one to three children. We illustrate how children are progressively socialized to the art of dining which involves food consumption and conversation. They learn to deploy multimedial procedures in a multitude of skillful variations in the collective coordination of bodies, activities and artifacts. 10 01 JB code pbns.348.s4 219 1 Section header 13 10 01 JB code pbns.348.09dan 220 245 26 Chapter 14 1 A01 Mark Dang-Anh Dang-Anh, Mark Mark Dang-Anh Leibniz-Institut für Deutsche Sprache 20 eavesdropping 20 indexicality 20 media linguistics 20 mediality 20 praxeology 20 prisoners of war 20 Second World War 20 semiotic media practices 20 semioticity 20 sociality 01 The mediality of linguistic signs is crucial to the understanding and analysis of language usage and the construction of meaning since language in use is always materially mediated. By raising the following fundamental questions from a semiopraxeological perspective, this paper seeks to make a theoretical and methodological, yet empirically grounded, contribution to media linguistics. How do semiotic, medial, and social aspects of practices relate to each other? How are materialised linguistic signs involved in the practical mediation of sociality and, thus, culture? How can historical data be used to trace and analyse semiotic media practices? I argue that, in addition to mediality, indexicality plays an essential role in answering these questions, and propose a triadic model of semiotic media practices. This argument is illustrated using prisoner files from the U.S. interrogation camp <i>Fort Hunt</i> during WWII. 10 01 JB code pbns.348.10kat 246 289 44 Chapter 15 1 A01 Hiloko Kato Kato, Hiloko Hiloko Kato University of Zurich 20 digital games 20 ethnomethodology 20 game design 20 multimodal interaction 20 virtual reality 01 This article aims to analyse the participants’ multimodal interaction in the innovative technology of <i>Spacecraft: A New Way Home</i>, a co-located multiplayer VR game designed as a master’s thesis artefact at the Zurich University of the Arts in the discipline of Game Design. Using fine-grained sequential analyses, three practices are investigated in particular: first, practices that rely heavily on social rules, providing security and guidance in the unknown virtual space; second, practices that are based on the technological rules of VR, expressed in terms of a certain kind of digital — here, VR — literacy; third, practices that are imposed by the game itself as a rule-based artefact, coining the general frame of the game in which digital play occurs. This amalgamation of the three practices can be understood as a fundamental framework by which to comprehend digital play procedures in general. 10 01 JB code pbns.348.s5 291 1 Section header 16 10 01 JB code pbns.348.11and 292 305 14 Chapter 17 1 A01 Jannis Androutsopoulos Androutsopoulos, Jannis Jannis Androutsopoulos University of Hamburg 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 02 December 2024 20241215 2024 John Benjamins B.V. 02 WORLD 13 15 9789027215970 01 JB 3 John Benjamins e-Platform 03 jbe-platform.com 09 WORLD 10 20241215 01 00 115.00 EUR R 01 00 97.00 GBP Z 01 gen 00 149.00 USD S 276029808 03 01 01 JB John Benjamins Publishing Company 01 JB code P&bns 348 Hb 15 9789027215970 13 2024033298 BB 01 P&bns 02 0922-842X Pragmatics & Beyond New Series 348 01 pbns.348 01 https://benjamins.com 02 https://benjamins.com/catalog/pbns.348 1 B01 Martin Luginbühl Luginbühl, Martin Martin Luginbühl University of Basel 2 B01 Jan Georg Schneider Schneider, Jan Georg Jan Georg Schneider Jan Georg Schneider University of Kaiserslautern-Landau (RPTU) 01 eng 315 vi 303 + index LAN009030 v.2006 CFG 2 24 JB Subject Scheme COMM.CGEN Communication Studies 24 JB Subject Scheme LIN.DISC Discourse studies 24 JB Subject Scheme LIN.PRAG Pragmatics 06 01 The book explores the multifaceted nature of media and communication by challenging traditional views that consider media solely as technical infrastructures for transmitting information. Instead, it focuses on mediality as an empirically relevant concept and proposes to understand media as socially constituted semiotic procedures that shape and are shaped by communicative practices. The book is structured around this central idea, with four main sections.<br />Part I examines digital environments, analyzing the interplay between multimodal approaches and mediality through case studies such as digital learning platforms and Zoom seminars. Part II focuses on journalistic procedures, investigating how media shapes political debates and news presentation on platforms like Instagram. Part III delves into embodied processes, particularly the role of the body movements and gestures in communication, illustrated through analyses of yoga tutorials and family dinner conversations. Part IV combines diverse semiotic and medial resources, with studies on historical data interpretation and virtual reality gaming practices. The book aims to provide a comprehensive understanding of the role of different media in constituting meaning and shaping social interactions. 04 09 01 https://benjamins.com/covers/475/pbns.348.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027215970.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027215970.tif 06 09 01 https://benjamins.com/covers/1200_front/pbns.348.hb.png 07 09 01 https://benjamins.com/covers/125/pbns.348.png 25 09 01 https://benjamins.com/covers/1200_back/pbns.348.hb.png 27 09 01 https://benjamins.com/covers/3d_web/pbns.348.hb.png 10 01 JB code pbns.348.toc v vi 2 Miscellaneous 1 10 01 JB code pbns.348.01lug 1 13 13 Chapter 2 1 A01 Martin Luginbühl Luginbühl, Martin Martin Luginbühl University of Basel 2 A01 Jan Georg Schneider Schneider, Jan Georg Jan Georg Schneider University of Kaiserslautern-Landau 10 01 JB code pbns.348.s1 15 1 Section header 3 10 01 JB code pbns.348.02wil 16 39 24 Chapter 4 1 A01 Janina Wildfeuer Wildfeuer, Janina Janina Wildfeuer University of Groningen 20 canvas 20 materiality 20 mediality 20 medium 20 multimodality 20 semiotic mode 01 This contribution adds a multimodal perspective to the notions of medium and mediality in the context of media linguistics and critically reflects upon their conceptualisations as ‘technical infrastructures’ and/or ‘socially constituted semiotic procedures’. By critically assessing the different understandings of medium in media linguistics and multimodality research, it will point out advantages and disadvantages of each concept. In a second step, the definitions will be applied to practical examples of current media artifacts, i.e., a graphic novel and a digital learning environment. The application will demonstrate the need for a clear distinction between various levels of description for both semiotic modes as well as media. 10 01 JB code pbns.348.03sch 40 65 26 Chapter 5 1 A01 Peter Schildhauer Schildhauer, Peter Peter Schildhauer University of Bielefeld 2 A01 Alexander Brock Brock, Alexander Alexander Brock University of Halle 20 affordances 20 communication form 20 format 20 genre 20 negotiation 20 video conferencing 01 This article suggests a conceptual framework which can be used to trace the negotiation of media procedures. For this purpose, we extend a model of <i>communication form</i> (Brock and Schildhauer 2017) by incorporating the component <i>format</i> as the place where the use of medial affordances and genre patterns is negotiated for specific, situated use in a given community. We argue that these negotiation process can be described along the dimensions of scope, explicitness as well as emergence and provide a micro-analysis of various sequences of a <i>Zoom</i> seminar session to provide some empirical grounding for our considerations. The analysis illustrates various combinations of the dimensions suggested. Thus, it not only provides fresh insights into how participants negotiate media procedures <i>in situ</i>, but also substantiates the models of <i>communication form</i> and <i>format</i> empirically. 10 01 JB code pbns.348.s2 67 1 Section header 6 10 01 JB code pbns.348.04lug 68 97 30 Chapter 7 1 A01 Martin Luginbühl Luginbühl, Martin Martin Luginbühl University of Basel 2 A01 Jan Georg Schneider Schneider, Jan Georg Jan Georg Schneider University of Kaiserslautern-Landau 01 This article examines how the medium TV shaped the first presidential and the vice presidential debate in the 2020 US election. We will argue that different dimensions of human communication, like medium and semiotic modes, interact and that therefore the use of semiotic modes like spoken language, moving images or movements of body parts is shaped by the medial procedure from the outset. Media are therefore more than just technical infrastructures in a narrow sense, they include the constitution of signs, including their materiality and processuality. The article will illustrate corresponding media procedures and their interdependence with semiotic modes, analyzing selected sequences of the two debates. The analysis will show how structural aspects of the medium shape aspects of the conversation (turn-taking, topic management etc.), of the use of the body (gestures, gaze), and of camera work (split screen, switched screen). In a last section, we will relate our findings to the conceptualization of ‘medium’ and ‘canvas’ by Bateman et al. (2017). 10 01 JB code pbns.348.05alb 98 123 26 Chapter 8 1 A01 Georg Albert Albert, Georg Georg Albert University of Koblenz-Landau 20 camera work 20 gaze 20 multimodality 20 participation roles 20 political talk show 20 sequential analysis 20 turn-taking 01 The study at hand is part of a research project dedicated to the topic management in a political talk show. Here, the focus is on the talk show host’s activities resulting from her role-specific tasks within the show. The detailed analysis is dedicated to her presentations of pre-produced film clips as part of the show. Data samples are taken from a corpus of 19 editions of the German <i>Anne Will</i> show. The video samples and corresponding transcripts have been closely analysed with special regard to sequential organisation and the concurrence of verbal and non-verbal expressions. The observed interactions reflect their medial context, which, reciprocally, is also the result of the participants’ practices: It is only within the medial context of a political TV discussion that film clips need to be introduced during the ongoing conversation and, at the same time, can be utilized to moderate between distinct participant groups. 10 01 JB code pbns.348.06pfu 124 155 32 Chapter 9 1 A01 Daniel Pfurtscheller Pfurtscheller, Daniel Daniel Pfurtscheller University of Innsbruck 20 algorithmic curation 20 digital media 20 internet linguistics 20 intertextuality 20 media sameness 20 multimodality 20 news content 20 temporality 20 user practices 20 visual design 01 Digital platforms are increasingly defining the way media content looks and is experienced. In this paper, I use Schneider and Luginbühl’s (2020) notion of medial shaping to analyze the presentation of news on Instagram. My aim is to show how the mediality of digital platforms leads to a convergence of digital news in terms of its linguistic structure and multimodal design. To further the specific factors within digital mediality that make such shaping processes possible, I will also examine the metaphorical concept of platforms. Using three German-language news sites as examples, my qualitative analysis explores how the characteristics of the platform lead to a homo­geneity of media communication. I approach Instagram as a designed space that I examine in terms of spatiality, temporality, and intertextuality. My analysis of digital medialty shows how the technological capabilities and design features of Instagram shapes the presentation of news on a linguistic and visual level but also how media practitioners strive to creatively utilize the given platform templates for their own communicative purposes. 10 01 JB code pbns.348.s3 157 1 Section header 10 10 01 JB code pbns.348.07lad 158 187 30 Chapter 11 1 A01 Silva H. Ladewig Ladewig, Silva H. Silva H. Ladewig Georg-August Universität Göttingen 2 A01 Dorothea Horst Horst, Dorothea Dorothea Horst Wissenschaftszentrum Berlin für Sozialforschung 20 audiovisuals 20 embodied experience 20 meaning-making 20 mediality 20 multimodal metaphor 20 semiosis 01 The paper puts forward an integrated perspective on how meaning emerges in communicative media contexts. We bring together linguistics and film studies to show how semiotic resources interact with their situated media context. To ground our conceptual argument, we bring into dialogue Jan-Georg Schneider’s processual understanding of media as procedures with Sybille Krämer’s media-philosophical view on media and Helmuth Plessner’s philosophical anthropological thinking of human behavior. Using the example of a yoga tutorial that teaches the cross-legged seat, we illustrate that the bodily experiences which are central to adopting the pose are mediated through the interplay of multimodal metaphors and the qualitatively felt staging of the video. As a result, media turn out as processes in which deliberate meaning-making and non-discursive sense-making go hand in hand. 10 01 JB code pbns.348.08mor 188 217 30 Chapter 12 1 A01 Aliyah Morgenstern Morgenstern, Aliyah Aliyah Morgenstern Sorbonne Nouvelle University 20 co-activity 20 communicative actions 20 French family dinners 20 inter-languaging 20 language socialization 20 languaging 20 multimedial procedures 20 multimodality 20 multiparty interactions 01 In this paper we present a multimodal multimedial approach to multiparty interactions through the analysis of French family dinners in which child and adult participants are engaged in the activities of eating and interacting. The term multimodality is used to refer to the variety of semiotic resources (gesture, speech, facial expressions, gaze) engaged in <i>languaging</i> (Linell 2009), and multimediality to refer to the media used in context to construct meaning (such as communicative manipulative actions/<i>languaging</i>). Our aim is to capture the multiple deployments of the embodied behaviors of dinner participants, and children’s progressive socialization to multiactivity. We show how family members collaboratively manage the accomplishments of multiple streams of activity and coordinate their temporal organizations through the embodied performances of eating and interacting (Goodwin 1984). The families consist of two adults and one to three children. We illustrate how children are progressively socialized to the art of dining which involves food consumption and conversation. They learn to deploy multimedial procedures in a multitude of skillful variations in the collective coordination of bodies, activities and artifacts. 10 01 JB code pbns.348.s4 219 1 Section header 13 10 01 JB code pbns.348.09dan 220 245 26 Chapter 14 1 A01 Mark Dang-Anh Dang-Anh, Mark Mark Dang-Anh Leibniz-Institut für Deutsche Sprache 20 eavesdropping 20 indexicality 20 media linguistics 20 mediality 20 praxeology 20 prisoners of war 20 Second World War 20 semiotic media practices 20 semioticity 20 sociality 01 The mediality of linguistic signs is crucial to the understanding and analysis of language usage and the construction of meaning since language in use is always materially mediated. By raising the following fundamental questions from a semiopraxeological perspective, this paper seeks to make a theoretical and methodological, yet empirically grounded, contribution to media linguistics. How do semiotic, medial, and social aspects of practices relate to each other? How are materialised linguistic signs involved in the practical mediation of sociality and, thus, culture? How can historical data be used to trace and analyse semiotic media practices? I argue that, in addition to mediality, indexicality plays an essential role in answering these questions, and propose a triadic model of semiotic media practices. This argument is illustrated using prisoner files from the U.S. interrogation camp <i>Fort Hunt</i> during WWII. 10 01 JB code pbns.348.10kat 246 289 44 Chapter 15 1 A01 Hiloko Kato Kato, Hiloko Hiloko Kato University of Zurich 20 digital games 20 ethnomethodology 20 game design 20 multimodal interaction 20 virtual reality 01 This article aims to analyse the participants’ multimodal interaction in the innovative technology of <i>Spacecraft: A New Way Home</i>, a co-located multiplayer VR game designed as a master’s thesis artefact at the Zurich University of the Arts in the discipline of Game Design. Using fine-grained sequential analyses, three practices are investigated in particular: first, practices that rely heavily on social rules, providing security and guidance in the unknown virtual space; second, practices that are based on the technological rules of VR, expressed in terms of a certain kind of digital — here, VR — literacy; third, practices that are imposed by the game itself as a rule-based artefact, coining the general frame of the game in which digital play occurs. This amalgamation of the three practices can be understood as a fundamental framework by which to comprehend digital play procedures in general. 10 01 JB code pbns.348.s5 291 1 Section header 16 10 01 JB code pbns.348.11and 292 305 14 Chapter 17 1 A01 Jannis Androutsopoulos Androutsopoulos, Jannis Jannis Androutsopoulos University of Hamburg 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 02 December 2024 20241215 2024 John Benjamins B.V. 02 WORLD 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 01 WORLD US CA MX 10 20241215 01 02 JB 1 00 115.00 EUR R 02 02 JB 1 00 121.90 EUR R 01 JB 10 bebc +44 1202 712 934 +44 1202 712 913 sales@bebc.co.uk 03 GB 10 20241215 02 02 JB 1 00 97.00 GBP Z 01 JB 2 John Benjamins North America +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 01 US CA MX 10 20241215 01 gen 02 JB 1 00 149.00 USD